Advertising in Molecular Interventions
Molecular Interventions (MI) highlights cutting-edge research from all avenues of pharmacology in the form of short review articles and other features such as interviews, opinion pieces, book reviews, and more. A roster of superb scientists representing a wide breadth of expertise heads the journal's Editorial Advisory Board. MI is sent to most ASPET members, making it the ideal place to promote products, services, and professional opportunities. Each full edition of the journal is available online in a pdf format from cover to cover. Readers can view both front and back matter of the journal and that includes your print ad. For every issue, the table of contents (TOC) is emailed to registered individuals. The electronic version of Molecular Interventions receives over 120,000 hits per month. Choose from the online advertising options below.
| Web hits (avg. per month): | 125,277 |
| eTOC Registered Users: | 421 |
The electronic version of Molecular Interventions receives over 120,000 hits per month. Choose from the online advertising options below:
Banner Ads
Our banner ads have doubled in size! Your 468 x 60 pixel .gif with link to your website will rotate throughout the journal site including homepage, search pages, and articles pages.
Inline/Premium Ads
This option includes the banner PLUS hyperlinks at references to your company name in the text of the articles. This option allows you to be literally at the readers’ fingertips when and where your products are specified.
eTOC Ads
Electronic tables of contents (eTOC) of each issue are emailed to registered users. There are two advertising options (top and bottom placements) on the eTOC alerts. Choose from the two following options. TOP BANNER: Place a banner ad (468x60 pixels) at the top of the eTOC alerts that includes a link to your website. BOTTOM TEXT: place up to 4 lines of text (62 characters per line) and a link to your website at the bottom of the eTOC alerts. Add a logo to your bottom text ad for extra impact!
TOC Package
Tables of contents (TOC) of each issue are emailed to registered individuals. Sponsor one of these alerts and the corresponding TOC page on the journal website. Your banner ad (468x60) will appear on the eTOC email and your online display ad (195x195) will appear on the TOC page for the chosen issue. Add a full-page, 4-color, opposite TOC ad in the print edition for full TOC coverage!
MI ONLINE ADVERTISING RATES 2009
| 1 month | 3 months | 6 months | 12 months | CPM/V* |
| Banner rates: | $500 | $1,200 | $2,100 | $3,600 | $3.99 |
| Premium Rates | $725 | $1,740 | $3,045 | $5,220 | $5.79 |
| eTOC Top: | $625/issue | | | | $1.48
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| eTOC Bottom: | $250/issue | Add logo for $100 | | | $0.59
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TOC Package: | $700/issue | | | | $0.41 |
Add 4-color print ad (Opp TOC) for $1,130 (a 55% discount!)
*CMP/V = Banner and Premium CPMs are cost per thousand hits. TOC CPVs are cost per view based on registered users and TOC views.
Banner Specifications:
- Submit your ad as a .gif file to adnet{at}faseb.org. Provide the URL to which it should be linked.
- Screen size: 468 pixels wide x 60 pixels high no larger than 25K.
- Provide ALT Text (5 words max) for those who have image-load turned off. Please note that only the first or last frame of banner ads might display for browsers that do not support animated .gifs.
Inline Specifications:
- Send a banner file per above instructions.
- Send the exact name of your company to be matched in the text and the URL to which it should be linked.
eTOC Top Sponsorship Specifications:
- eTOC alert banner is 468 x 60 pixels. Send a .gif file no larger than 25K and at least 72 dpi to adnet{at}faseb.org.
eTOC Bottom Sponsorship Specifications:
- Email 4 lines of text (62 characters per line) and a link to your website 35 days prior to the month of sponsorship. Logos should be submitted as a .gif file confined to 110 pixels wide by 40 pixels high. Include the URL for hyperlinking the logo.
TOC Package Specifications:
- eTOC banners and online display ads should be sent as an email attachment to adnet{at}faseb.org.
- eTOC alert banner is 468 x 60 pixels. Send a .gif file no larger than 25K and at least 72 dpi to adnet{at}faseb.org.
- TOC display ad size: 195 pixels wide x 195 pixels high. Send a .gif file at least 72 dpi.
- Include your URL and alternative text with both files for those users who have imagd-load turned off.
PRINT & ONLINE PACKAGES
Call FASEB AdNet at 301-634-7153 or email adnet{at}faseb.org for package options and prices.
PRINT AVERTISING 2009
B/W Space Charges:
| 1x | 3x | 6x | 12x | 24x |
| Full Page | $1,380 | $1,255 | $1,180 | $1,080 | $925 |
| 1/2 Page | $830 | $755 | $710 | $655 | $555 |
1/3 Page | $610 | $550 | $520 | $475 | $405 |
Premium Positions add:
| Cover 4: | 40% |
| Cover 3: | 15% |
| Cover 2: | 25% |
| All Others: | 10% |
| Opp. TOC: | 25% |
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Color Rates: (add to B/W rate)
| Standard: | $415 |
| 4-color: | $1,095 |
| Matched: | $495 |
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Bonus Distribution
The April issue will have bonus distribution at the Experimental Biology 2009 Meeting; the August issue will have bonus distribution at SACNAS (Society for Advancement of Chicanos and Native Americans in Science); The October issue will have bonus ditribution at the Society for Neuroscience Meeting and ABRCMS (Annual Biomedical Research Conference for Minority Students). Contact FASEB AdNet for a complete schedule adnet{at}faseb.org or call 301-634-7103)
Agency Commission: 15% to recognized agencies
RECRUITMENT ADVERTISING
MI has a Professional Opportunities section every issue where line ads can run for $15 per line. Free web postings on the ASPET website come with a paid line ad in the magazine. Display ads can also run in the journal at the regular rates. The October issue is the Special Graduate Program issue that is featured at two fall meetings as detailed under bonus distribution. Eamil your ad to adnet{at}faseb.org or call 301-634-7156 for a free cost estimate.
Print Advertising Deadlines 2009
Molecular Interventions is published bi monthly in February, April, June, August, October and December. Issues close 15 working days before the issue month.
AD SPECIFICATIONS 2009
| Space | Non-Bleed |
| Full Page | 7" x 10" |
| 1/2 Page Horizontal | 7" x 4 3/8" |
| 1/2 Page Vertical | 3 1/4" x 9 5/8" |
| 1/3 Page Vertical | 2 1/4" x 8 3/4" |
| 1/3 Page Horizontal | 7" x 3 1/8" |
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Trim size is 8 3/8" x 10 7/8". Allow 1/8" for bleed on each side.
MATERIAL REQUIREMENTS
Negatives: Right reading emulsion side down.
Screen: 150 line.
Black & White: Screen film negatives to size. Camera-ready material accepted.
Provide photocopy of ad with insertion orders.
Color: Film separations required with color key, chromalin or matched print. Any color ads scheduled to appear simultaneously in two (2) or more publications require a set of film separations for each publication.
Digital Files: Call 301.634.7791 or email adnet{at}faseb.org for file specifications and accepted formats.
Electronic Transfers: Internet-FTP or E-mail attachment. Contact AdNet for access and posting details at 301.634.7117 or email adnet{at}faseb.org. Remember to send a hard copy of the ad.
Disposition of Reproduction Material: Print materials and electronic files destroyed after one year.
ASPET Publisher Online Package
Purchase a banner ad on the 5 ASPET publication sites for $12,550/year or purchase a banner and inline ad on the 5 ASPET sites for for only $18,197/year.
CONTACT
FASEB AdNet
9650 Rockville Pike, Bethesda, MD 20814-3998
Product Ad Sales: 800.43.FASEB ext 7103
Recruitment: 800.43.FASEB, ext 7156 or 301.634.7156
Production: 800.43.FASEB, ext 7117 or 7791 or 301.634.7117 or 301.634.7791
Fax: 301.634.7153
Email:adnet{at}faseb.org
For advertising opportunities in all of the ASPET publications, click here to download our rate card.
For a full media kit and advertising opportunities from FASEB AdNet, click here
Copyright © 2009 by the American Society for Pharmacology and Experimental Therapeutics.
