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Advertising in Molecular Interventions

AVERTISING RATES 2008

    TOC Package NEW!!
    Tables of contents of each issues are emailed to registered individuals. Sponsor one of these alerts and the corresponding TOC page on the journal site. Your banner ad will appear on the eTOC email and your online display ad will appear on the TOC page for the chosen issue. Add a full-page, 4-color, opposite TOC ad in the print edition for full TOC coverage!

    eTOC Bottom
    Place up to 4 lines of text and a link to your website at the bottom of the eTOC alerts. Add a logo for extra impact!

    Banner Ads Larger Size!
    Our banner ads have doubled in size! Your 468 x 60 pixel .gif with link to your website will rotate throughout the journal site including homepage, search pages, and articles pages.

    Inline/Premium Ads
    This option includes the banner PLUS hyperlinks at references to your company name in the text of the articles. This option allows you to be literally at the readers’ fingertips when and where your products are specified.

    MI ONLINE ADVERTISING RATES 2008

    		1 month3 months 6 months12 monthsCPM/V*
    Banner rates: $500 $1,200 $2,100 $3,600 $4.48
    Premium Rates$725$1,740$3,045$5,220 $6.49
    TOC Package**:$500/issue $0.35
    eTOC Bottom: $250/issue Add logo for $100 $0.65
    *CMP/V = Banner and Premium CPMs are cost per thousand hits. TOC CPVs are cost per view based on registered users and TOC views.
    **Get complete TOC coverage with a 4-color, full-page opposite the TOC in the print issue for an additional $1,130 --- a 60% discount!

    TOC Package Specifications:
    • eTOC banners and online display ads should be sent as an email attachment to adnet{at}faseb.org
    • eTOC banner size: 468 pixels wide x 60 pixels high
    • Online TOC display ad size: 195 pixels wide x 195 pixels high
    • File formats: Interlaced, nontransparent gif (name must end in ".gif")
    • File sizes: 20k maximum (ideally, less than 10k)
    • Bit depth: 5-bit color maximum
    • Alternative Text: A very short (less than 5 words) description of the ad for people who have image loading turned off or are using a browser that does not display images
    • Include the URL to which the banner and display ad should be linked. You may use the same or two different URLs for the images.

    eTOC Bottom Sponsorships:

    • Send up to 4 lines of text (62 characters per line) and URL to your website. Add your logo for an additional $100 per issue. Text and logo are due 20 days before the month of sponsorship. eTOC logos should be submitted as a .gif file confined to 110 pixels wide by 40 pixels high. Email your text to adnet{at}faseb.org.

    Banner Specifications:

    • Banners should be sent as an email attachment to adnet{at}faseb.org
    • Screen size: 468 pixels wide x 60 pixels high
    • File format: Interlaced, nontransparent gif (name must end in ".gif")
    • File size: 20k maximum (ideally, less than 10k)
    • Bit depth: 5-bit color maximum
    • Alternative Text: A very short (less than 5 words) description of the ad for people who have image loading turned off or are using a browser that does not display images
    • Send URL to which the banner should be linked

    Inline Specifications:

    • Send a banner file per above instructions.
    • Send the exact name of your company to be matched in the text and the URL to which it should be linked.

Multiple Journal Discounts
Frequency discounts apply across all AdNet publications.

Agency Commission: 15% to recognized agencies

CLASSIFIED ADVERTISING

    Position Openings, Fellowship Opportunities, and Conference Announcements can be promoted as line ads in Molecular Interventions. MI has a circulation of over 4,500, including all members of the American Society for Pharmacology and Experimental Therapeutics.

    Line Ad Rate:
    $12 per line, 10-line minimum. Line rates are non-commissionable.

    Logos and Borders:
    You can include your logo or put a border around your ad for maximum visibility. The additional cost is based on the number of lines filled by the logo or border.

    Cost Estimate:
    AdNet can provide an estimate of the cost of your line ad. Please email ad copy to adnet{at}faseb.org. Line ads are estimated at approximately 44 characters per line. Please allow for slight variations between estimates and actual costs in purchase orders.

    We will provide gratis three lines, in the following format:

      Position Title (in bold)
      Department/Division
      Institution
    These three lines will be assigned by the MI classifieds editor on the basis of information provided by the advertiser in the body of the ad.

    Online Ad Posting:
    Line ads are also posted on the ASPET web site at no additional charge. The ASPET web site receives an average of 432,000 page views per month.

    Ads are posted online within 3 business days of AdNet receiving a finalized order.

    Submissions:
    Ad copy should be submitted via email to adnet{at}faseb.org. You must include contact name, phone number, billing address, and purchase order number in your email. Credit cards are accepted in place of PO numbers.

    Recruitment Display Advertising:
    Molecular Interventions accepts recruitment display ads. Advertising rates and specifications are the same as those listed above for product advertising.

    For quotes or additional information, see FASEB AdNet contact information below.

DEADLINES 2008

    IssueClosing DateMeeting Distribution
    February1/10/08
    April03/10/08Experimental Biology 2008
    June05/10/08
    August07/10/08
    October09/10/08Society for Neuroscience, ABRCMS*, and SACNAS*
    December11/10/08
*ABRCMS - Annual Biomedical Research Conference for Minority Students
*SACNAS - Society for Advancement of Chicanos and Native Americans in Science AD SPECIFICATIONS 2008
    Space Non-Bleed
    Full Page 7" x 10"
    1/2 Page Horizontal 7" x 4 3/8"
    1/2 Page Vertical 3 1/4" x 9 5/8"
    1/3 Page Vertical 2 1/4" x 8 3/4"
    1/3 Page Horizontal 7" x 3 1/8"
    Trim size is 8 3/8" x 10 7/8". Allow 1/8" for bleed on each side.

MATERIAL REQUIREMENTS

    Negatives: Right reading emulsion side down.
    Screen: 150 line.
    Black & White: Screen film negatives to size. Camera-ready material accepted. Provide photocopy of ad with insertion orders.
    Color: Film separations required with color key, chromalin or matched print. Any color ads scheduled to appear simultaneously in two (2) or more publications require a set of film separations for each publication.
    Digital Files: Call 301.634.7791 or email adnet{at}faseb.org for file specifications and accepted formats.
    Disposition of Reproduction Material: Print materials and electronic files destroyed after one year.

ASPET Online Package
ASPET journals average nearly one million hits per month. Purchase a banner for 12 months on all five publications for just $12,420 or purchase premium online service (a banner plus inline links) for only $18,000 for the year.

CONTACT

    FASEB AdNet 9650 Rockville Pike, Bethesda, MD 20814-3998

    Product Ad Sales: 800.43.FASEB ext 7103
    Recruitment: 800.43.FASEB, ext 7156 or 301.634.7156
    Production: 800.43.FASEB, ext 7117 or 7791 or 301.634.7117 or 301.634.7791
    Fax: 301.634.7153
    Email:adnet{at}faseb.org

For advertising opportunities in all of the ASPET publications, click here to download our rate card.

For a full media kit and advertising opportunities from FASEB AdNet, click here

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Copyright © 2008 by the American Society for Pharmacology and Experimental Therapeutics.